Árukereső – Conversion Tracking
What is the Conversion Tracking
Conversion Tracking is a tool that shows you how many users who came from Árukereső actually completed a purchase with you, down to the level of specific products and categories.
Simply put: thanks to conversion tracking, you know exactly how profitable your advertising on Árukereső is.
The service can be used by any e-shop registered on Árukereső.
How does conversion tracking work?
In order to measure conversions, the Conversion Tracking script must be implemented into the e-shop. Based on this script, the number of clicks from Árukereső and information about which products were ordered are then displayed in the store administration within the Árukereső Partner Portal.
Conversions can be counted up to 30 days after the click.
What will Conversion Tracking bring you?
- Accurate data on the performance of your advertising on Árukereső
- Overview of return on investment (ROI)
- The ability to evaluate performance at the level of categories and individual products
Activation of the Conversion Tracking service
Are you using a ready-made e-shop platform? If you are using any of these providers (UNAS, Shoprenter, Bolthely, Shopmasters, Shopstart), the implementation is processed automatically through the given platform.
➡ In this case, do not insert the tracking code manually, otherwise it would result in distorted data.
Custom HTML implementation
The new conversion tracking consists of two scripts that must be implemented together. Always insert both scripts into the body of the HTML page, i.e., between the <body> and </body> tags. Incorrect placement may cause the tracking to malfunction or result in page display issues.
Documentation for implementing the service in various programming languages (Javascript, Vue 3, React, PHP) can be found in the store administration.
Step 1: Adding the code to product pages
Insert the code below onto the product detail page. If a customer arrives from Árukereső, the information about the source of the visit is stored in a cookie.
1 <!-- Arukereso.hu PRODUCT DETAIL script -->
2 <script>
3 (function(t, r, a, c, k, i, n, g) {t['ROIDataObject'] = k;
4 t[k]=t[k]||function(){(t[k].q=t[k].q||[]).push(arguments)},t[k].c=i;n=r.createElement(a),
5 g=r.getElementsByTagName(a)[0];n.async=1;n.src=c;g.parentNode.insertBefore(n,g)
6 })(window, document, 'script', '//www.arukereso.hu/ocm/sdk.js?version=2&page=product_detail', 'arukereso', 'hu');
7 </script>
8 <!-- End Arukereso.hu PRODUCT DETAIL script -->Step 2: Adding the code to the end of the checkout process
Insert this script onto the page that is displayed after an order has been completed (the thank you page).
1 <!-- Arukereso.hu THANK YOU PAGE script -->
2 <script>
3 (function(t, r, a, c, k, i, n, g) {t['ROIDataObject'] = k;
4 t[k]=t[k]||function(){(t[k].q=t[k].q||[]).push(arguments)},t[k].c=i;n=r.createElement(a),
5 g=r.getElementsByTagName(a)[0];n.async=1;n.src=c;g.parentNode.insertBefore(n,g)
6 })(window, document, 'script', '//www.arukereso.hu/ocm/sdk.js?version=2&page=thank_you', 'arukereso', 'hu');
7
8 arukereso('authenticate', 'q15LiF1gFfrNrndcmfFWdfNSync7hSLkZcqz');
9
10 arukereso('set_order_id', 'ORDER_ID');
11 arukereso('add_product', 'PRODUCT_ITEM_ID', 'PRODUCT_NAME', 'SINGLE_PRODUCT_PRICE_VAT', 'NUMBER_OF_PRODUCTS');
12 arukereso('add_product', 'PRODUCT_ITEM_ID', 'PRODUCT_NAME', 'SINGLE_PRODUCT_PRICE_VAT', 'NUMBER_OF_PRODUCTS');
13 arukereso('set_total_vat', 'TOTAL_PRICE_WITH_VAT');
14 arukereso('set_currency', 'HUF');
15 arukereso('send', 'Order');
16 </script>
17 <!-- End Arukereso.hu THANK YOU PAGE script -->Meaning of individual variables
It is important that these details are ALWAYS replaced with the actual order details.
- ‘API_KEY‘ – unique API key
- ‘ORDER_ID‘ – order number
- ‘PRODUCT_ITEM_ID‘ – product identification number
- ‘PRODUCT_NAME‘ – product name
- ‘SINGLE_PRODUCT_PRICE_VAT‘ – GROSS price of the item
- ‘NUMBER_OF_PRODUCTS‘ – quantity of the given product in the order
- ‘TOTAL_PRICE_WITH_VAT‘ – total order value including VAT
- currency – currency (default by country)